English TranslationBrazilian Tourism in Celebration: Government Launches "Tourism-meter" in Brasilia to Celebrate Historic Record of 8 Million Foreigners

With Artificial Intelligence projections, a new panel installed at the Ministries Esplanade and Copacabana monitors in real-time the unprecedented arrival of international visitors to the country. BRASILIA – The Ministries Esplanade was the stage this Monday morning (24) for a decisive moment for Brazil's economy and international image. In a solemn ceremony held in front of the National Library, the Ministry of Tourism (MTur) and the Brazilian Agency for International Tourism Promotion (Embratur) celebrated reaching a historic milestone: Brazil hit the mark of 8 million foreign tourists received in 2025.

To symbolize this new era of the sector—based on data and technology—the Minister of Tourism, Celso Sabino, officially inaugurated the "Turismômetro" (Tourism-meter). The equipment, which features an Artificial Intelligence (AI) projection system, was activated simultaneously in Brasilia and on the waterfront of Copacabana, in Rio de Janeiro. The tool will remain active until December 31st, counting every new visitor who crosses Brazilian borders in this final stretch of the year.

The 42% Leap: Recovery Numbers

During the event, authorities presented a detailed report proving the vigorous heating up of the sector. From January to October 2025, Brazil recorded exactly 7,686,549 international arrivals.

This figure becomes even more impressive when compared to the same period in 2024, which saw 5,406,409 entries. This represents a positive variation of 42.17%, a growth rate far above the global average, consolidating the post-pandemic recovery and the effectiveness of new promotional campaigns abroad.

"This panel doesn't just show numbers; it shows jobs, income, and the world's renewed interest in Brazil. Artificial intelligence now allows us to project and celebrate each arrival in real-time," highlighted the technical team during the presentation in the federal capital.

The Visitation Map: Who is Coming and Where They Are Going

The report released alongside the inauguration of the Tourism-meter traced the geographical profile of this record flow. South America remains the main engine of Brazilian tourism, but the North American presence has consolidated itself in the "Top 3."

The top source markets for tourists in 2025 were:

1. Argentina: Maintaining its historic leadership.

2. Chile: With significant growth in searches for coastline and mountain ranges.

3. United States: Boosted by visa facilitation and air connectivity.

4. Uruguay and Paraguay: Completing the list, with strong land-based flow.
   

Regarding destinations, the state of São Paulo led in receptions, reaffirming its position as a business hub and the country's main aerial gateway. The ranking of receiving states in 2025 was:

1. São Paulo: 2,232,188 tourists.

2. Rio de Janeiro: 1,769,520 tourists.

3. Rio Grande do Sul: 1,371,339 tourists.

4. Paraná: 888,114 tourists.

5. Santa Catarina: 617,026 tourists.
   

Technology and Recognition: The New "Visit Brasil Award"

The event in Brasilia was not limited to statistical celebration. Embratur took the opportunity to launch the Embratur Visit Brasil Award.

This unprecedented initiative aims to identify and reward institutions, companies, and personalities who have contributed most to strengthening the "Brazil Brand" on the international stage. The idea is to create an incentive cycle for the tourism trade to continue investing in attracting foreigners.

Furthermore, the adoption of the Tourism-meter signals a modernization trend in public tourism management. The use of AI and data analysis to monitor flows in real-time is now moving to a federal scale and gaining public visibility at the country's main landmarks.

Looking to the Future

With the 2025 goal surpassed, the government is already working on projections for next year. According to the Ministry of Tourism, the expectation is to maintain the upward curve, with a forecast that approximately 8.1 million tourists will land in Brazil in 2026.

While the countdown on the illuminated panel at the Ministries Esplanade advances, the sector celebrates what is already considered the best year in history for Brazilian receptive tourism.